Overview

Alavana has blue-chip clients in the corporate banking, retail banking, insurance, investment, retail and telecommunications industries. Previous projects include:

• the market analysis of best practice in web marketing of business deposit accounts which included a global study of best practice in bank web marketing strategies
• an evaluation of the UK online insurance market that included an assessment of the impact of web visibility, price comparison and web 2.0 sites on customer attitudes, referrals and sales
• an analysis of the UK online car market sales and financing websites, including website design, website user interface comparisons, price strategies and customer behaviour
• an evaluation of online marketing of mobile phones in a European market
• a comparison of web marketing strategies in the retail investment market including pensions, bonds and managed investments